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  • Writer's pictureBirdia Chambers

LinkedIn for Real Estate: Residential vs. Commercial Best Practices

LinkedIn has around 810 million members, according to this Hootsuite article. While

that’s not nearly as many as Facebook’s 3-billion user count, LinkedIn has a more

specialized audience that appeals to a different demographic.

The members on LinkedIn are business professionals who are networking their way

through life and their careers. This means there’s an incredible opportunity to utilize this

platform to build key relationships with the people who can utilize your services. For real

estate agents and investors, specifically, there are ways to leverage this kind of niche

audience to your advantage.

Keep reading to learn more about residential and commercial real estate best

practices.

Commercial Real Estate

In my opinion, there are greater opportunities for utilizing LinkedIn for commercial real

estate. Think about it, where else would you find executives and business owners who

own hotels, medical facilities, office spaces, and retail shopping centers?

Sure, you may see them here and there on other platforms, but Facebook and

Instagram weren’t strategically designed for business content and conversations like

LinkedIn. Do you want to be a thought leader, someone who solves your clients’

problems, a trusted source for real estate opportunities? Consider how you want to be

viewed and craft a strategy that aligns with your goals.

Follow these best practices for earning more leads in commercial real estate:

1. Optimize Your Profile - Include your job title, company logo, About section, cover

photo, and featured articles. Be sure to indicate that you specialize in

Commercial Real Estate on your profile.

2. Find Investors - Narrow in on your target market and research high net-worth

individuals on the platform by job title

3. Reach the Right People - Spend time each week connecting with people within

your target market. Commercial investors tend to gear towards a 9-5 schedule so

you should look to engage during work hours.

4. Be Consistent - Develop a posting and engagement strategy to ensure you’re

consistently active on the platform

5. Create Valuable Content - Spend time creating unique content that doesn’t just

include your listings; i.e. how to find the right deal, ways to leverage capital, etc.

6. Build Quality Relationships - Maintain a professional, welcoming presence by

networking with the right people

Residential Real Estate

Residential real estate agents, on the other hand, can benefit from a similar strategy to

getting in front of buyers and sellers in their area. Regardless of the type of profession,

there will always be someone looking for their next house. Whether they’re selling their

current one or looking for a new one, you could position yourself as the go-to resource if

you utilize LinkedIn properly.

Follow these best practices as a residential real estate agent. While the high-level

approach is the same, some key tactics are different in residential real estate:

1. Optimize Your Profile - Include your location, job title, About section, company

logo, cover photo, and featured resources. Be sure to indicate that you

specialize in Residential Real Estate on your profile

2. Find Buyers and Sellers - Narrow in on your target market and research people

by their location in the search bar, rather than job title

3. Reach the Right People - Spend time each week connecting with people in your

target area

4. Be Consistent - Develop a posting and engagement strategy to ensure you’re

consistently active on the platform

5. Appeal to Your Target Audience - Create valuable, unique content that doesn’t

just include your listings i.e. tips to prepare your house for sale, how to get your

mortgage application approved faster, etc.

6. Build Quality Relationships - Maintain a professional, welcoming presence by

networking with the right people

Key Takeaways

LinkedIn is a great platform to reach professionals who are looking to invest in or sell

commercial real estate, and investors looking to build their portfolio of houses in

residential real estate. Click here to learn more about how to attract accredited

investors on the platform.

Not to mention, it’s also a good idea to network with other RealtorsⓇ, especially ones

that aren’t in your area.

The growth and exposure in social networking are exponential if done properly. If your

profile is optimized, then your network will see which state(s) you’re licensed to sell real

estate in, your background, skill set, interests, and other information that humanizes your

personal brand. This can all result in referrals and leads you otherwise wouldn’t have

expected.

As a real estate investor and social media strategist myself, I recognize the power

behind a thorough, targeted approach to utilizing LinkedIn for leads. If you’re interested

in getting a custom strategy for your specific business, don’t hesitate to reach out for a

consultation.

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